Tennessee State (5-6) just wrapped up its season. On the field, Sanders has Jackson State (10-1) playing in the Southwestern Athletic Conference championship game on Dec. Sanders' son and starting quarterback, Shedeur, got his own endorsement deal with Beats by Dre. Jackson State did not return messages left by The Associated Press seeking interviews for this story.
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That’s a jump of 6,605 per game from 2019, the last full season before the pandemic and a year before Jackson State hired Sanders in September 2020. With Sanders, Jackson State averaged 41,633 at home games this season. “Clearly, the conference benefits because if they are looking at Jackson State playing another institution, that other institution continues to get that benefit as well.”Īttendance is also up.
“Deion Sanders coaching has brought more notoriety from a Jackson State perspective,” SWAC Commissioner Charles McClelland said.
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The SWAC also will be looking at both attendance and TV ratings to see how that might translate into new packages and more money. 31 among leagues for NIL deals tracked by OpenDorse. The Southwestern Athletic Conference, home to Jackson State, ranked 17th nationally through Oct. "But then I think a lot of that star power that he has has transferred over to our student athletes in the sport of football.” “There’s a lot of brands who want to be connected, obviously, to our head coach,” Allen said. Allen said brands wanting to tap into George’s star power is transferring to his players.
The Tigers also have partnered with OpenDorse to help athletes who’ve signed deals with restaurants, vendors, barbershops and cell phones on handling name, image and likeness issues. A six-figure gift from trucking company Western Express started a new weight room project for the indoor complex. Tennessee State has had corporate interest from companies including The General, Best Buy and bottling sponsor Coca-Cola. Tennessee State hosted 317 recruits one weekend. Allen said Tennessee State’s enrollment already is up, and four-and five-star recruits are looking closely at George and the Tigers.
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